We’re right in the thick of October, and since we just recently celebrated our birthday, we thought we’d give you a list of advertising ideas for this month!
Time for Fall
Fall is one of the best times of the year (unless you rake leaves for a living…or maybe it IS the best time of the year for you). Weather-wise, it’s not too cold and not too hot, and we can all dress in fashionable coats and boots. Even Mother Nature is changing her dress – turning the green leaves of summer into beautiful hues of orange and rust. This is the perfect time to do a make-over of your own. It might be worthwhile to dress your ads in fall colors (keeping your branding in mind) to help your customers associate your company with the changing season and attract new customers looking for something different.
National Breast Cancer Awareness Month
Aside from the warm orange colors of autumn, pink is en vogue, as October is National Breast Cancer Awareness Month. Breast cancer is the most common form of cancer among women all over the world. Your company can help in the fight against this deadly disease in many ways. There are various “Race for the Cure” events all over the country – you can sponsor runners or have employees participate. (We did it last year, check out our blog post! We raised over $1500.00!) Let your customers know that you are participating, and help them become aware of this disease. Check out Pink for October, a campaign started in August 2006 where webmasters all over the world change their templates to pink in October. You can add a link so your clients can learn more about breast cancer and how to contribute to cancer research. Vancouver’s CIBC Run for the Cure event has already wrapped up for 2009 but think about it for next year! You can check out the Run for the Cure web site here.
Halloween
Each year we’ve been feeling the Christmas creep earlier and earlier. Have you started seeing holiday decorations at the stores or have radio stations been competing to see who will play the first Christmas songs for the season? It seems we’re all forgetting one of the best holidays – the one between Thanksgiving and Christmas – Halloween! Okay, so it’s not technically a holiday, but who doesn’t wish we could all take off work for this day? Everyone is gearing up for the scariest night of the year, so why not your company? If you sell a particular product, have some Halloween themed ones just for October. On All Hallow’s Eve, why not do a reverse trick or treat? Have someone from your organization wear a costume that best represents your company and go around the neighborhood to hand out candy – with your contact info and/or business card, of course.
Or you could carve your logo into a pumpkin and show everyone on Twitter, Facebook, Flickr and your blog. Wait… hmmm, we should do this. Stay tuned…
Sports Season!
Don’t forget about the other half of the population (or sports-loving women!). The hockey and football season is in full swing, so think of all the eyeballs you’ll be attracting with sports-related promotions and advertising. Design your next ad with your home team’s colours in mind, or the sports celebrity from your town. You can also create promotions to raise team spirit, such as offering discounts if your team wins or giving away swag at games. (I love this idea for restaurants and bars).
It’s not too late yet – get a move on and you can still implement your October-themed advertising ideas!
Tags: Birthday Marketing, Online Marketing, Online Marketing Strategy, Promotional Ideas, Self Promotion
