Archive for March, 2010
Posted on March 31, 2010 by Tamara Brooks
It’s back:
Our twice a month workshop series, “3 free things to do to improve your online marketing” has been a tremendous success, with the past 4 sessions all fully booked! So we’re continuing to offer this 1 hour introductory workshop in May, once again limited to only 10 attendees per session! Handouts will be provided and topics will include overviews of Google Analytics, Google Local Business Center, Twitter and Facebook Pages. We’ll talk about why they’re important, provide instructions on how to set them up, and how to use them effectively.
But we’re adding a little spin for May! For May 10th and 31st, we will be requesting a $10 donation from all session attendees, with 100% of that money going to the Canary Derby in support of early cancer detection research.
Note that we’ve changed the second workshop of the month from May 24th to May 31st as the 24th is a holiday.(more…)
Tags: Google Analytics, Marketing Workshop, Online Marketing Strategy, Online PR Management, Self Promotion, Web Site Accessibility
Posted in Event, Good Will, Marketing Ideas, Workshop | No Comments »
Posted on March 29, 2010 by Tamara Brooks
October 17 and Future Shop team and bring Canadians chance to score big in “Crash the Crease”
Future Shop nets their first online game for customers before the hockey playoffs
Vancouver, BC (March 29, 2010) — Another fun-filled hockey season is coming to a close and Future Shop and October 17 Media have teamed up again to create a brand new interactive hockey game for all the fans just before the playoffs start. This year’s exciting web campaign is contest-driven and called Sony’s “Crash the Crease.” It runs now until April 29, 2010, and fans can take part in the action by visiting www.futureshop.ca/crashthecrease.
Piggybacking on Canada’s hockey pride and the excitement of the upcoming hockey playoffs, Future Shop decided to create this contest around scoring the winning goal.
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Tags: Future Shop, Online Advertising, Online Marketing, Self Promotion, Social Media
Posted in In the News, October 17 Media, Online Marketing, Social Media, Web Design | No Comments »
Posted on March 29, 2010 by Tamara Brooks
At October 17 Media we’ve been harping on making your web site mobile accessible for a while now. This company has taken it one step further and allows you to really capitalize on advertising to customers with iphones. They’ve developed a really neat application called ‘Clip Mobile’ for the iphone that allows you to post coupons and deals available to those who download the free application. We’ve asked the developers a few interview questions we think advertisers would like to know about getting their coupons onto the clip mobile network.
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Tags: Branding, iphone, iphone applications, Online Advertising, Online Marketing, Online Marketing Strategy, Online PR Management, Self Promotion, Web Site Accessibility
Posted in Accessibility, Community, Marketing Ideas, Online Marketing, Social Media, Web Performance | No Comments »
Posted on March 22, 2010 by Tamara Brooks
Video Killed the Blogging Star: Getting Started with Video Marketing
It’s no secret that videos are an essential part of any online marketing campaign. Online videos are relatively inexpensive to produce and even easier to propagate through sites like YouTube, Vimeo and Veoh. Videos can also promote heavy traffic as well as organic search results – Google loves videos and more often than not, videos are some of the first results that pop up on top. Besides, multimedia presentations are much more engaging than plain text and pictures. In fact, in a study by research group BIA Kelsey, it was concluded that 55% of participants visited a website after viewing a video, and more importantly, 24% of them actually bought something from the website.
So anyone with a camera and an Internet connection can make a video – but that doesn’t mean you should just shoot a video without rhyme or reason. A bad video can backfire – many badly written and produced videos achieve Internet infamy and end up as laughing stocks. If you’re thinking of creating your own online video to promote your business, the following are some tips to get you started:
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Tags: Blogging, Online Marketing, Self Promotion, Video Blog, Video Marketing
Posted in Accessibility, Blogging, Marketing Ideas, Online Marketing, Social Media, Video, Web Performance | 2 Comments »
October 17 Media would like to formally welcome a dynamic and friendly new face to the team. Her name is Michele Mateus and below we’ve interviewed her so you can learn a little more about this smart cookie! WELCOME MICHELE.. we’re excited to have you on the team!
