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Archive for 2010

We’re hiring: Junior Marketing & Administrative Assistant

Posted on by Tamara Brooks

October 17 Media is looking for a Junior Marketing & Administrative Assistant:

About You:
You are a positive person who enjoys working with people and loves to take initiative. You are already a bit of an internet whiz (you practically live on Facebook and Twitter!), but are still excited to learn more about websites, social media, online advertising, technology and design.

You are an active listener and you’ve often been told you have the patience of a saint! You love working with clients to create the best possible results for their web marketing projects. You love brainstorming great digital marketing ideas and always go the extra mile to make sure they turn out perfectly. That being said, your nerdy detail-oriented side comes out when it’s time to create elaborate proposals, invoices and work orders that need to be just-so!

If you’ve got some experience in design then that could be a bonus here! Experience with Adobe Photoshop, Illustrator, InDesign or XHTML would be an asset and the team would think you’re the bee’s knees if you don’t mind using those skills on occasion.

You are highly motivated and require little supervision to get things done. If you’re often late or not so organized this probably isn’t the role for you. We like this place to run ship shape! That being said we’ve also
been known to kick our heels up and have fun once in a while if all our ducks are in a row. Enthusiastic project support staff, apply within!

The Opportunity
You will work full time at the company’s office in downtown Vancouver, but are comfortable bringing your
own laptop to work on. Typical job responsibilities may include:

  • Supporting client social media, web development, e-commerce and online marketing projects.
  • Developing and expanding social media initiatives.
  • Managing content for company blog.
  • Editing web design layouts and doing basic web site updates.
  • Monitoring and utilizing performance data from Google Analytics to improve marketing campaigns.
  • Speaking with prospective and current clients to review their needs in order to create marketing
    campaign proposals that meet their requirements.
  • Creating contracts, work orders and invoices and following up on overdue payments.
  • General administration.

Your Skills & Experience

  • Prior experience in marketing, particularly with web marketing services (e.g., social media, blogging,
    search engine optimization, paid search advertising and website design and development).
  • Proficient with Microsoft Office, Email, and Internet Research.
  • Experience with Adobe Photoshop, Illustrator, InDesign and XHTML is a significant asset.
  • Excellent communication skills and an open communication style.
  • Strong interpersonal skills and phone skills.
  • Very strong attention to detail.
  • Respond quickly to time sensitive matters.
  • Ability to type a minimum of 40wpm.

How to Apply
Send your resume (and any questions you have) by email to our careers email and make it to the attention of Brenda Cadman.

Twibbon: Social Media Bumper Sticker

Posted on by Flora the Intern

Twibbon Examples of Twibbons

Social media marketing is all about virality, and Twibbon is an easy and fun way to help promote awareness about an important cause, event, or a brand. Twibbon allows users to visibly show their support for a cause by overlaying a small icon, or “Twibbon”, on their profile pictures on Twitter and Facebook. If you’ve been hanging around on Twitter for a while, you’ve probably noticed a few already: the red ribbon for World Aids Day, the Vancouver Canucks logo, and the IE 6 Must Die icon are just a few examples of successful Twibbons.

While Twibbons usually take up a small corner of your avatar, a little embellishment goes a long way. Think about it: when you’re stuck in traffic in a sea of cars, you probably don’t pay much attention to the cars around you, unless 1. It’s a Lamborghini, or 2. It’s got a sweet bumper sticker! Whether it’s a fish symbol, a Transformers logo, or a funny quote, people take notice. Now imagine hundreds or thousands of people sporting your “bumper sticker” on their avatars and how that would look on a Twitter or Facebook news feed!

The viral nature of Twibbon can help you increase your following and likes. Want to try it out for free? It’s pretty easy:

  1. Choose a Cause. What are you passionate about? It could be anything from a charity, an upcoming conference, your favourite holiday… pretty much anything! But be sure to check if a Twibbon has already been made for your cause.
  2. Design your own Twibbon. You can choose from the series of stock images that Twibbon provides, or open up Photoshop (or another graphics editing program of your choice) and create your own. Just make sure that it’s 200 x 200 pixels and that the background is transparent so that the rest of the profile picture is visible behind the Twibbon. Save it as a PNG.
  3. Create your Twibbon. Go to http://twibbon.com/create, choose to connect with either Facebook or Twitter, and allow access to your account (don’t worry, we checked for you, it’s safe :) ). Fill in your email, as well as the name and description of your cause.
  4. Upload your Twibbon.
  5. Click “I just want a free campaign”. And tada! Your Twibbon is now created!
  6. Add your Twibbon to your profile picture. Position and preview your Twibbon and click “Show my support now!” The Twibbon will be added to your profile picture and Twibbon will post a tweet on your behalf to promote the cause.

Check out the quick one that we made for October 17 Media and add it to your profile picture if you <3 us: http://twibbon.com/join/October-17-Media

So go on, slap on your virtual bumper sticker… and be sure to share your causes with us!

Manage Your Business’s Social Life

Posted on by Tamara Brooks

Online networking has reached another height with the introduction of Hootsuite and Netvibes. Called “social media dashboards” these allow people to manage their internet life all in one place, without having to switch tabs and applications.

NetvibesHootsuiteNetvibes is a free website created in 2005 empowering web users to experience a personalized online and internet life. They allow users to be able to monitor, personalize, and publish all in one dashboard.

With Netvibes you can customize your own page with everything you need for your digital life in one place. You can input photos, videos, pdf files, and more. You can keep up with your favorite social networking sites (such as Facebook and Twitter) and find out what’s new around the Net.

Choose from thousands of widgets that suits your daily use within a catalog of content and applications. Keep track of your favorite subject, whether it be business, brands or sports, in real time with its dashboard search feature. Get access to the most current news and blogs on varying topics with just one dashboard click. Keep it personalized with their private profile or share a public profile across the web where you can share anything in your dashboard to friends and many more.

Another similar application is provided by a local Vancouver, BC company: Hootsuite. It functions much like Netvibes, but with some varying features. Created by Invoke media, Hootsuite was targeted to a wide user market, but marketing groups, business companies, and social groups found it a useful tool to launch their campaigns and keep track of their statuses online.

Hootsuite has a wide range of features, including the Klout tool where you can gauge your social influence and reputation throughout the web. Higher Klout scores mean more influence. Keep track and review visualization link statistics results in real-time with its click-through statistics and easy report exporting feature. Collaborating with a team, picking new members and removing some could be easily done. You can manage several account members and contributors, share data access without knowing each others passwords, and assign and follow up on each team members from a single centralized dashboard.

With the many social networking sites that you can work with on one page (e.g. Facebook, Twitter, LinkedIn, WordPress, and more), you can update, post, and broadcast to multiple accounts all at the same time. Create searches for your company or brand name and gather intelligence by monitoring mentions of your brand, search terms, and company.

This advancement in social media use has great advantages to many internet users across the globe. It makes your life easier and keeps you organized. With the use of only one main page which has all essential tools and sites in it, you can do away with multiple applications and tabs open at the same time. Both have user friendly interface and have a wide selection of themes and profiles that suits everyone’s preference. Nowadays, many companies, popular social groups, artists, and even government agencies are using these social media dashboards. It provides impressive help to users which keeps them updated in real-time.

Keeping your social networking life organized and tracking your brand can be a big job, and tools like these help you. Want to learn more about this and how it can help your brand? October 17 Media can tell you how Internet Marketing and Social Networking can work best for your company. We’d be happy to consult with you, just drop us a line!

Shape Up Your Social Media Muscles with an October 17 Media Workshop

Posted on by Flora the Intern

Social Media WorkshopLast week, October 17 Media had the pleasure of hosting a 3-hour social media workshop with the North Shore News for their clients. With more and more people logging in to Facebook and Twitter, social media has become an integral part of the marketing plan. But where do you start? How do you generate conversations? How do you measure results? We helped the North Shore News answer these questions with an informative presentation and a hands-on workshop!

Here’s a short recap of some of the topics we covered:

  • a quick history of social media
  • overview of social media tools
  • recent developments and trends
  • finding your company’s online persona
  • branding your channels
  • growth, engagement and retention strategies
  • handling customer service online
  • tracking metrics

Here’s some of the positive feedback we got from the workshop:

“It was an excellent and informative workshop!”
– Stephanie Smiley, District of North Vancouver

“I thought the material was relevant, engaging, and spot on. Both team members were knowledgeable and broke the material down in a very accessible and understandable way.”
– Alicia Fruhm, Park Royal Shopping Centre

“An excellent opportunity to reinforce what we’re already doing and provide us with direction to enhance activity.”
Barb McLean, The Arts Office, North Vancouver

Interested in having October 17 Media train your team? We’ll tailor our presentation and workshop to fit your company needs. Just ring us up or send us an email for details!

The New Facebook Pages “Makeover”: Things to Watch Out For in the Pages and Places Merger

Posted on by Flora the Intern

Ellen's New Facebook Page ScreenshotYou’ve probably heard the big news over the weekend about Facebook’s new profile pages, but there has also been some kerfuffle that Facebook’s business Pages will soon be getting the same treatment.

As it turns out, the new Pages design is part of the beta rollout for the merging of Facebook Pages and Places (see last two pages). Starting in August, select businesses with Places were given the option to combine their Facebook Page with their Place, giving the merged Page a “richer design” with check-ins and maps.

The Ellen DeGeneres Show fan page was recently merged, sparking the attention of the Facebook community. In the new layout, the navigation shows up on the left-hand side rather than as tabs at the top of the Page. While we have yet to test out the new layout for ourselves, we noticed a few things that we think our readers should look out for once the feature is available to them:

  • You can’t reverse a merge – so be absolutely sure before you decide to try it out!
  • If you are a brand with one Page and multiple locations, we suggest that you don’t merge your Page with your Places yet. Facebook plans to figure out a solution in the future for companies with more than one location.
  • It looks like the tab width on the merged Page is reduced to 494 pixels (from 520 pixels), so you will have to revise your custom tabs to make sure nothing is cut off.
  • You can no longer set a custom landing page; users are directed to the profile page by default.

This is big news for businesses looking to promote and support their brand on Facebook. On the one hand, it allows small companies to streamline their presence on Facebook with everything in one place. On the other hand, with the smaller tabs and left navigation, it may make it harder for brands to stand out using custom tabs.

There has been no official announcement from Facebook yet, but we’ll keep an eye out for updates here at October 17 Media… stay tuned!

October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.