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Archive for July, 2009

What the heck is a Facebook Connect App?

Wednesday, July 29th, 2009

Internet Marketing Health CheckWhat’s the difference between a Facebook connect app and a regular Facebook application? Why would your business or website be interested in Facebook connect?

A Facebook Connect App is where visitors can login to a website with their Facebook ID, connect with their friends and update their Facebook newspage – all without visiting Facebook.com.
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Tactics to Adjusting PPC (Pay-per-Click) Bids

Friday, July 24th, 2009

Internet Marketing Health Check

Are you managing your own Pay-per-Click account? It’s a lot of work isn’t it? You might be feeling as though:

  • You’re paying too much for these clicks for it to be profitable!
  • You don’t know which keywords to keep and which to lose.

Once you have determined a bid management strategy for your Pay-per-Click (PPC) campaign, you need to monitor and adjust the bids to maximise conversions and reduce your cost per conversion. These are the two metrics that should be driving your bidding strategy. (more…)

The Risks of Getting Too Friendly on Social Media

Monday, July 13th, 2009

Social media has opened up the world to international conversations. Thanks to the advances of social media, we are engaging and speaking with people that we may never have had the opportunity to converse with previously and our social networks have expanded exponentially.

When engaging in conversation, whether face-to-face or on social media platforms, we feel compelled to share a little bit of ourselves. Rather than being stiff and formal, we like to offer extra information, something personal to lighten the mood.

The difference between a face-to-face conversation and a social media discussion is the audience. Too often it appears that we forget how vast and to a certain degree how infinite, our social media audience is.

Who are we really talking to?
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Turning Traffic into Conversions

Monday, July 6th, 2009

Branding with wordsSo you’re ranking high on search engines – great! The traffic’s finally pouring in. As online marketing specialists, that’s something October 17 Media helps many organizations achieve. However, too many businesses on the Web overlook a key factor that helps turn this traffic into profits. What’s the missing ingredient? Strategically developed web content that connects with your visitors.

Sure, a thousand visitors a day to your business’ website is appealing. But what good is it if the vast majority of visitors immediately abandon your site, leaving you with no leads or sales?

Web Copy Plus LogoSo what makes web content effective with visitors? To get the scoop, we chatted with Vancouver web writer Rick Sloboda. He’s the Senior Web Copywriter at Webcopyplus, which provides optimized web copy to businesses big and small, from AT&T to local fitness trainers. Rick also teaches web writing courses and conducts web content studies with the likes of Yale University.
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October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.