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Archive for April, 2009

We help chiropractors grow their practices with online marketing.

Posted on by Tamara Brooks

October 17 Media, Marketing for ChiropractorsChiropractors everywhere are literally throwing away money on advertising that just doesn’t work (ahem.. Yellow Pages… oh, did we say that out loud?). We’ve made it our mission to stop the wasteful spending and help chiropractors get their marketing plans back on track! Money doesn’t grow on trees and we think chiropractors have a right to expect some return on their hard earned dollars!! Geez, is a few patients too much to expect every now and then?

Just as chiropractors are skilled professionals, we consider ourselves industry experts in online marketing for the health care (particularly chiropractic) field.

So, in recognition of our mission, we’ve launched a separate web site focused specifically on chiropractic marketing. Please tell all your chiropractor friends and we promise to our very best to help them grow their clinic and get them new patients each and every single month:
Check out the new chiropractic marketing web site. (www.chiropracticmarketing.ca)

A recent testimonial from one of our chiropractic clients:

We just wanted to thank you two for the great work on our online advertising, optimization and web site design. Since we have started working with your team our new patients have increased by 35%.

Not only did October 17 Media put together two great web sites for us but you have taken our marketing to an entire new level. You keep us updated regularly and talk in terms we can understand. You are a joy to work with and we would refer you to anyone who would benefit from growing their website traffic organically and paid.

Dr. Tyler Hunsberger
Broadway at Burrard Chiropractic

Interested in getting an Online Marketing Review and Diagnosis? Check out our Usability Review Solution PDF.

A blog doesn’t write itself! An interview with blogger Mike Desjardins of ViRTUS Inc.

Posted on by Tamara Brooks

Mike Dejardins blogger at ViRTUS
At October 17 Media we install blogs for our clients and they all have the best of intentions to update, promote and interact with their blogs from the start. But after a few posts the excitement usually wanes and the content quality and frequency inevitably starts to lag.

We understand that it’s hard to keep focus and find the motivation but blogs provide long term gain and you’ve got to stick with it!

So, we’ve found a relatively new-to-the scene Vancouver blogger (his first post was November 4th, 2008), but he’s done an excellent job of staying on top of regular blogging and promoting his blog. We’re hoping this exceptional blogger will help motivate and inspire you to GET BLOGGING!

WHO’S THE BLOGGER? Mike Desjardins, “Driver” at ViRTUS Inc.
WHERE’S THE BLOG: www.mikedesjardins.com: A blog on Business Strategy, Corporate Culture & Technology
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Our unique selling proposition at October 17 Media.

Posted on by Tamara Brooks

It’s been a while since we posted. To tell you the truth, it’s because we’ve been busy. Busy working on what you ask? Busy working on US! We’ve been checking out our competition, reviewing our assets and really getting clear on our USP (unique selling proposition). And by golly, I think we’ve really nailed it down.

Do you mind if we share it with you? If you like it, give us a comment or contact us!
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Shhh… Tamara’s Speaking!

Posted on by Tamara Brooks

Internet Marketing Health CheckTamara (one of our head online marketing wizards) has been asked to be on a Social Media Panel facilitated by Women’s Enterprise Centre. She’ll be speaking alongside other Vancouver social media gurus such as Stephen Jagger from Reachd and Crystal Henrickson from Yelp!

Also on hand will be a “Brand Growth Strategy” panel with speakers Lori Joyce and Heather White of Cupcakes; Judy Brooks from Blo; and Victor Chew Wong of Make it Business.

Launch It is an evening event where innovative entrepreneurs can come together to learn, network and share ideas. Unlike a conventional business conference, Launch It has a fresh, hip and urban twist.
The speakers at Launch It have been selected to tackle poignant issues affecting creative business owners.

When: Wednesday, April 15, 2009 | 5-10 pm
Where: Heritage Hall | 3102 Main St · Vancouver, BC

There will be ample opportunity to connect with your peers, enjoy live music and tasty treats. Whether you are a seasoned entrepreneur or just have a burning desire to take your idea to the next level, Launch It will nourish your passion!

Tickets: $35 REGISTER HERE
Cash bar proceeds and Silent Auction earnings to be donated to Dress for Success.

Everyone goes home with a full goodie bag!

October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.