One of the key features for ecommerce based websites is the ability to maintain potential customers through the purchase process. Here’s a nifty little online marketing strategy trick that October 17 Media employs to increase online purchases by specifically targeting those who leave the sales funnel.
Simply add a pop-up window that appears when someone tries to navigate away from the order form page without completing it. On that pop-up page offer a ‘limited-time offer’ that entitles them to a special deal for first time purchasers.
(more…)
