1. Skip to content
  2. Skip to navigation

Archive for May, 2008

Vancouver’s 2008 Run for the Cure Race.

Posted on by Tamara Brooks

Vancouver 2008 CIBC Run for the Cure
For the second year in a row the leading forces at October 17 Media and Syntric Design are teaming up to find a cure for breast cancer. Our two fearless leaders, Tamara Brooks and Brenda Cadman have entered themselves in this years 2008 Vancouver Run For The Cure race.

With a combined fundraising goal of $1500 these women have high hopes of creating a future without breast cancer.

Last year they were both affected by the race and resolved to do even more the following year. Tamara reported how “The race was emotionally moving last year, I felt this incredible sadness writing my grandmother’s name on my piney”. Both women have been touched by breast cancer. Brenda’s friend’s mother sadly passed away and Tamara’s grandmother died from the disease.

Brenda added “It’s a disease that seems to affect everyone in some way… we all know someone who’s lost a loved one.”

Need some good karma? Care about the cause?
Sponsor: Brenda
Sponsor: Tamara

So, you’re new to online advertising, eh?

Posted on by Tamara Brooks

Internet Marketing SalesWell, it’s also a super elite club and I’m not sure we want to let you in. Think I’m kidding? I’m not. Your competitors really don’t want you to get into this. But since you know me, I’ll get you in. :)

Online marketing helps:

  • Increase customers / clients
  • Promote brand awareness
  • Manage PR
  • Understand current and potential clients

(more…)

When the walls came down at Home Depot.

Posted on by Tamara Brooks

The Home Depot
Is this the start of a fall for this home improvement retailer? Home Depot is closing 15 of its namesake stores, affecting 1,300 employees (according the cbcsnews.ca). The Atlanta-based company said Thursday that the underperforming U.S. stores being closed represent less than one per cent of its existing stores. They will be shuttered within the next two months.

A little bit of online PR management, non? (Smart move, our company does stuff like this too!))
It just yells “Shareholders need not worry, it’s less than 1% of our stores.“ Umm, hello! I’d start worrying if I were you.

The stores to be closed consist of three in Wisconsin, two in Ohio, two in New Jersey, two in Indiana and one in each of Kentucky, Louisiana, Minnesota, North Dakota, New York and Vermont. New York? They’re closing a store in New York? This is a major setback if you ask me. This obviously has a lot to do with the U.S. housing market, which continues to feel for a bottom and has prevented many homeowners from taking on home-improvement projects.

Q: So, what do we think they should have done about it? (If we’re so all knowing):
A: Set up online marketing that specifically targets these under performing stores!
(more…)

October 17 Media specializes in website development, paid search advertising, social media and viral marketing, search engine optimization (SEO) and email marketing.