
So, you want people to come to your website. You want them to read it. You want them to buy your product or service, or submit a request for quote. You want… want… want!! Hrumph… well, what do your visitors want? Ever ask yourself that question?
I’ll let you in on a small secret. NO ONE wants to hear about you, your life or your business. They don’t give a damn about the patient you saw last week, the services you offer or how great you are. They care about themselves.
People are selfish when it comes to information. They’re only interested in something when they learn “what’s in it for them.” Your website is pretty much useless to them if it doesn’t contain the information they need.
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