Welcome to the super-interesting, never-boring October 17 Media online marketing & advertising blog!
Here you'll find a smattering of tips, tools, techniques and opinions on the latest and greatest at October 17 Media and the online marketing world. We post about website optimization, analytics, conversions, domain name news, email marketing, SEO, copywriting, social media and other important topics for businesses and webmasters everywhere.
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August 23rd, 2010
Mobile marketing is not exactly a new concept but it has yet to catch up to other conventional platforms due to a few drawbacks. The reach of mobile technology is dependent on the number of mobile devices in use today. Very few people can function without a mobile phone and with the advent of 4G smartphones (who’s got their iPhone 4?!), the reach and ability of a mobile device has grown tenfold. Naturally, it makes sense that marketing through these devices will mean the ability to access more people directly. Even your grandma is using her phone to browse the web (Hi Grams!). Ergo, getting a mobile version of your site and incorporating mobile advertising using tools like AdWords is a smart marketing strategy move, especially if you are in the retail industry. Read more about how to do that on our previous blog post.
Considering the number of mobile users in the world, mobile marketing as a concept sounds very lucrative. Unfortunately, mobile users have yet to take advantage of the widespread technology that can enable this marketing tool to succeed. For example, do YOU have a mobile version of your website? If yes, does it look exceptional for iPhone, Android, Blackberry and other mobile users? How accessible, functional and relevant is it to your customers? Believe it or not, mobile marketing is no longer “in the future”; ladies and gentlemen, it is NOW. If you’re interested in joining the world in going mobile, be sure to check out Webcopyplus‘ must-read blog article about how The World is Going Mobile. If the issues standing in the way of mobile marketing are addressed one by one, it can easily overtake email marketing. Read the rest of this entry »
Tags: AdWords, android, blackberry, Facebook, Google AdWords, iphone, SEO, Twitter, Web Site Accessibility
Posted in Accessibility, AdWords, Marketing Ideas, Web Design, Web Performance | No Comments »
August 16th, 2010
Get yourself a one-on-one online marketing workshop with
co-owner of October 17 Media Tamara Brooks on the cheap!
So, what’s the cost?
$125 for 1 hour session.
—–OR —–
Mention this blog post and receive the same session for $89.95 (plus HST).
Get ideas and tips specific to your company’s online needs and goals
Bring your laptop, this is a work session!
- We’ll review your website and provide tips on how to convert traffic more effectively.
- We’ll look at your social media presence and make recommendations on how to improve.
- We’ll help you learn how to track metrics and return on investment.
- We’ll help you review your paid advertising and search engine optimization strategy.
Available slots: Read the rest of this entry »
Tags: Boost Online Traffic, goals, October 17 Media, Online Marketing Strategy, Self Promotion
Posted in Contest, Marketing Ideas, Online Marketing, Workshop | No Comments »
August 11th, 2010
The Facebook fan page is on its way to becoming a top new advertising platform. After all, Facebook is now officially the most popular U.S. website according to data from Hitwise analytics. Facebook has gone a long way in making its fan pages more flexible as far as design and content is concerned, allowing for custom tabs that look brand-spankingly out of this world. Avast, ye hearties, now they’ve updated Insights, a free service similar to web analytics that is available for everyone who has a fan page to track the progress of it.
The new and improved Insights dashboard was made live just recently to page admins. Read the rest of this entry »
Tags: Blogs, Boost Online Traffic, Facebook, Landing Pages, Online Marketing Strategy
Posted in Blogging, Facebook, Social Media | No Comments »
