Vancouver-based Online Marketing Firm Scores with Future Shop
– October 17 Media develops Flash Game for National Retailer —
March 31, 2009 (Vancouver, BC) — Spring is in the air, and that can mean just one thing in Canada. The Playoffs. And while millions of Canadians are starting to plan to host their own game nights, Vancouver-based online marketing firm October 17 Media has teamed up with Future Shop to create a flash-based game that will allow consumers to create the greatest pad they could ever dream of.
At the outset, the retailer probably couldn't have imagined that they would be selecting a relatively small Vancouver-based shop founded by two women (Brenda Cadman and Tamara Brooks), to create this campaign. But, as a testament to the power of SEO and web content, Future Shop actually found its team through the web when they did an online search, looking for keywords related to "flash game viral Vancouver."
"We won the project, not because of our company size, but because our idea fit well with the campaign’s goals," says Brenda Cadman, October 17 co-founder. "But the reason we got the opportunity in the first place was because they were able to find our website online when they were looking for a provider, which comes down to quality web content and optimization."
In late winter, Future Shop started its search for a partner to create the game and viral marketing campaign for the spring. The objective was a campaign that would get people talking about the upcoming post-season action, get fans excited about having a new home entertainment system to make sure they had the best seat in the house, and ultimately drive people back to the Future Shop web site.
Once contacted by the national retailer, October 17 was briefed on the concept as part of a competitive pitch, and developed several great ideas, one of which is the "Playoff Pad" game, launching on March 27th at http://www.futureshop.ca/playoffpad. The game encourages players to create their ideal "pad" or invite their friends to join them to check out the action.
"We are very impressed with what October 17 has created for this campaign," says Nikki Hellyer, Director Future Shop Marketing. "We have been working on incredibly tight timelines, and they have delivered at every step, and we're really looking forward to seeing the response from our consumers on this great campaign."
About October 17 Media
Seeing a gap in the marketplace for a one-stop shop for online marketing campaigns, Brenda Cadman and Tamara Brooks launched October 17 Media, named for the day the company idea was conceived. Launched in 2007, October 17 focuses exclusively on effective online exposure, ensuring that clients are optimizing their web presence. The company's marketing and design expertise is in providing clients with online marketing services including effective search engine marketing (SEM), pay per click advertising campaign tactics and management, web site traffic and usage analysis (web analytics), viral and email marketing, social network media advertising, link building strategy, search engine optimization (SEO) services and strategy. This online marketing strategy allows October 17 to uncover new opportunities for businesses to be discovered and in effect, aid in healthy business growth.
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